Close Your Competition Gap:
5 Reasons You Need Reverse Engineering
Your competition could be infringing on your patented technology in their latest device. Or, you could be paying a competitor’s licensing fee that isn’t required. But, how do you collect that evidence?
The answer: reverse engineering.
Taking a device or technology apart and reassembling it is one of the best ways to determine how it functions and what other technologies it uses. After the reverse engineering session (also known as a “tear down”), you’re able to use that information to better understand the technology, build a copy yourself or improve on the idea.
But that’s not all: Reverse engineering services also help you close the gap between you and your leading competition. Here are five reasons why you need reverse engineering to close the gap between your competition’s success and your own achievement.
1. Gain An In-Depth View
A product or technology tear down gives you a first-hand, up-close-and-personal view into your competitor’s offering. Outside of any legal or intellectual property consequences you may find (detailed further below), this in-depth view helps you understand your competition and their approach to the product or technology, giving you an advantage for further competitive analysis.
Your Tear Down Take-away: Even if nothing else is unearthed, you still gain a better understanding of your competition, their offerings and possibly their manufacturing processes, giving you a strategic advantage.
2. Identify Or Remove Targets
When searching for competitors to target for your patent assertion efforts, reverse engineering is critical for identifying, confirming or removing targets from your campaign. Especially for patents covering software or small components that aren’t immediately visible, a tear down pinpoints which of your competitor’s products use your technology patent – and which don’t.
Your Tear Down Take-away: Reverse engineering your targets’ products during early-stage research gives you a good level of certainty for further patent infringement analysis, and at a relatively low cost.
3. Collect Legal Evidence
As you progress in your patent assertion efforts, a tear down of your competitor’s device may provide ample legal evidence for your pending patent litigation suit or licensing negotiations. Detailed reverse engineering services provide the solid legal evidence you need for a full patent infringement analysis – or to defend your patent rights in court.
Your Tear Down Take-away: For a legally robust tear down, you should rely on a reverse engineering company that specializes in patent litigation support. This reverse engineering company should also have an in-house lab that doesn’t ship its work overseas.
4. Aid Your Patent Efforts
When patenting a new product for your company, by reverse engineering a competitor’s product or a related device, you potentially save a lot of time in figuring out the detailed workings of your intended patent. Also, a strategic tear down could lead you to unintentional, novel ideas that you hadn’t considered for your new technology patent.
Your Tear Down Take-away: Reverse engineering confirms whether your new technology patent differs appropriately from your competitor’s offering. Also, a “clean room” or “Chinese wall” tear down allows you to harness a similar approach without breaking any intellectual property laws.
5. Reap Monetary Gains
Reverse engineering services have a lot to offer you financially besides the boons mentioned above. For example, a tear down might reveal that you’re paying patent licensing fees to a competitor when you don’t have to be. Or, reverse engineering a competitor’s technology might disclose that you’re entitled to collect licensing fees from that competitor.
Your Tear Down Take-away: A product or technology tear down is a relatively cheap service, so if you have any suspicions about your licensing fee situation, it’s worth the time and effort to invest in reverse engineering services – the results may pay off handsomely.
No matter your intellectual property situation, reverse engineering services are an important tool for leveraging the most return from your patent portfolio. Whether you need to accurately identify potential patent litigation targets or you need legal evidence in your current suit, a tear down might make the critical difference in achieving your goal.
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